Why is Air force 1 so Popular and why should you grab a pair now? Well, upon the initial 1982 release of the model as a basketball shoe. Nike got 6 NBA stars of the time to promote the sneaker. (Influencer Marketing started way back)
Nike’s at-the-time new Air-tech being hidden in the midsole in combination with the NBA player advertising campaign kick-started the sneaker’s popularity.
Typically, celebrity endorsements and/or high-profile collaborations drove Air force 1 hype, which caused the model to surge in popularity.
While these Sneakers remain consistently popular, bursts of hype help keep the sneaker top-of-mind in the current fashion landscape just like Vans.
How to Identify the Shoe?
An identifying characteristic of an Air Force 1 shoe is a small medallion. Secured to the bottom of the laces but with holes on both sides so it can be removed by sliding it off the shoelace.
The medallion is engraved with the inscription “AF-1”, with the year “’82” inscribed beside it, and has historically been made out of silver-coloured metal.
Its original design was more circular, but after a redesign of the Air Force 1’s 25th anniversary in 2007. The medallion is now rectangular.
(The redesign also involved encasing the inscription in white plastic; which was discarded in favour of the original medallion material.
Why Buy Air Force 1
It is the featuring materials inspired by spacesuits and quilted stitching on the upper that makes it stand out.
It blends it with the futuristic look of the final frontier. The Mesh on the upper keeps your feet cool.
The shoes are sold in 5 different styles, low, mid, super low, high and super high. The mid comes with a connected strap.
The high-top Air Force 1 comes with a Velcro strap. The mid-top strap is secured to the shoe while the high-top strap is movable and removable on some versions.
Although the shoe comes in different colours and colour schemes. The most common Air Force 1s sold are solid white.
The second most common is solid black. However, here at Thooa, you will get almost all types of colours of choice.